Title: Director Community Relations                                                                                                                                                                                                             

Full Time: Business Hours + Weekends for tours as needed                                                                            Location:  Bay City MI                                                                                                                        

Compensation: Base Salary $70,000 - $85,000 plus bonus

COMPANY DESCRIPTION                                                                                                                               

New Hope White Lake (NHWL) is a licensed, all-inclusive Senior Living community providing Assisted Living and Memory Care Services. We embrace resident-centered care; focusing on the physical, spiritual, social and emotional well-being of seniors. Our mission is to provide a stimulating, safe and comfortable living space for all in our home. 

New Hope White Lake is seeking to add a dynamic and experienced Community Relations Director to our team in serving seniors at our 20-acre campus located in White Lake, Michigan. The Community Relations Director is a vital leadership role responsible for driving the growth and reputation of New Hope White Lake.  If you have empathy for the elderly and their families, are committed to quality teamwork and service, and are interested in professional development, please apply. 

JOB SUMMARY

An employee in this position is responsible for the planning, direction, and execution of the Sales and Community Outreach for New Hope White Lake as directed by the Executive Director.  This employee works under the supervision of the Executive Director.  

ESSENTIAL FUNCTIONS/RESPONSIBILITIES:

The Community Relations Director is a trusted advisor to potential residents and their families, along with the community at large. The Community Relations Director focuses his/her attention on achieving and maintaining budgeted census, creating public awareness of the community through networking and planning events for hospitals, nursing homes, churches, health professionals and other professional referral sources in the community.  More than 60% of the Community Relations Director's time is dedicated to external outreach, building relationships, and engaging with stakeholders in the community.

ESSENTIAL DUTIES:

1. Servant Leadership directs all aspects of decision making, and respects and adheres to sales call, reporting, information submittal, and other potential required deadlines as set forth by the company.
2. Plans, develops, and executes an active 12-month sales and marketing plan; this includes following company protocol for securing local advertising and publication rate information, structuring an efficient advertising schedule, and submitting proper requests for company-produced advertisement copy in a timely manner that is set forth by the company
3. Serves as a trusted advisor to potential residents, their families, and the surrounding community
4. Conducts a quarterly competitive analysis and maintains a strong knowledge of the competitive market, understanding their services and programs, their unique selling points, and current promotional discounts
5. Possesses and maintains a strong knowledge of the community’s services, programs, team member’s backgrounds, talents and offerings to be able and share with the outside community and with potential residents and families
6. Responsible for handling incoming inquiry calls, community tours, and establishing detailed follow up steps with prospects and families, including creative follow up and home visits as required to achieve and maintain budgeted census
7. Responsible for fostering partnerships with local businesses, nonprofits, and civic organizations to enhance community's standing and resources.
8. Responsible for conducting weekly outside sales calls to referral sources, including medical and business professionals, as required to support a sufficient stream of referred prospects
9. Responsible for planning and hosting events for prospects and referral sources, as required to support a sufficient stream of new prospects, and to create opportunity for prospect advancement
10. Responsible for clear and frequent communication with team members on upcoming appointments, presentations, tours, and events
11. Responsible for detailed and accurate entry of all prospect, family and referral source communications into Customer Relationship Management computer program
12. Partnering with activities and care teams to align marketing and resident programing efforts.
13. Responsible for remaining current on open inventory, pending move-ins and potential move-outs
14. Conduct training classes, on-the-job training and orientation programs for all associates regarding sales. Examples: Greeting Guests/Taking and Inquiry Call/How to give a tour /How to establish the next step/Asking for a referral
15. Respond in a timely manner to requests of residents, families and guests, when operations team is unavailable
16. Responsible for the move-in process from helping the resident chose their apartment, communicating requests for nursing assessment from Health & Wellness Director, paperwork signing from Executive, collecting and distributing the move-in paperwork to ensuring their move into the community is a successful, positive experience
17. Communicates move-in date with appropriate all leadership team members for new resident welcome and orientation to the community
18. Participate in weekend call coverage in Manager Rotation.
19. Perform other duties as assigned.

QUALIFICATIONS:

1. A passion for helping seniors
2. Bachelor's degree in marketing, business or related field from an accredited college or university preferred
3. Four years of sales experience with a proven track record of generating and closing a high percentage of qualified leads
4. Proficiency with computers, Microsoft Office and database systems
5. Ability to effectively listen and communicate both verbally and in writing
6. Must be able to cope with high levels of stress that position may cause.
7. Ability to relate to residents and staff in a courteous and diplomatic manner under all circumstances.
8. Demonstrated ability to work in a team setting and to convey strong public-relations skills.
9. Maintain a positive, respectful, and professional approach with coworkers, residents, and staff
10. Have effective organizational and project management skills with attention to detail
11. Possess excellent customer service skills.  

SUPERVISORY RESPONSIBILITIES:

1. Working with the Executive Director, provide sales training and support for managers and staff.
2. Provide leadership and encourage a professional, positive attitude among community staff by being a role model in conduct, appearance, communication, mutual respect and ethical behavior and decision making.
3. Assess problem situations to identify causes, process relevant information, generate possible solutions and make recommendations to resolve problem.
4. Regular communication with Executive Director; participate in leadership team meetings
5. Participate in planning and implementation of on-going quality assurance process and improvement efforts consistent with community’s philosophy and mission statement; monitor, track and compile pertinent data and prepare periodic reports.

POSITION REQUIREMENTS - KNOWLEDGE, SKILLS, ABILITIES:

1. Knowledge of modern assisted living and memory care principles, techniques, methods and current trends/developments regarding resident care including knowledge of Resident’s Rights, federal/state licensing and regulations for a Home for Aged community.
2. Knowledge of computer PC operations and software e.g. Microsoft Word, Excel, Outlook, etc
3. Ability to provide written short and long-term goals designed to achieve departmental objectives; monitor and evaluate progress toward goals; good organizational and prioritization skills.
4. Ability to be flexible, solve problems/conflicts effectively in a sensitive and calm manner, act independently and carry out oral and/or written instructions; ability to react quickly and decisively in the event of an emergency.
5. Affinity for seniors and genuine care regarding their well-being with an ability to maintain appropriate attitude and conduct for the welfare of residents; demonstrate an appreciation of the heritage, values, and wisdom of the resident and an understanding of their rights, the aging process and diseases of the elderly. 
6. Display honesty, integrity, dependability and ability to work as a team member, possess good leadership and interpersonal skills and maintain a positive attitude toward employment; able to communicate effectively and maintain confidentiality of employee and resident information in compliance with HIPPA regulations.
7. Reliable transportation to work with flexibility to work on any day of the week, any designated shift. 
8. Ability to identify own personal strengths and weaknesses and discuss with supervision.
9. Satisfactory references, background check, drug screen, pre-employment physical and current PPD (or chest x-ray) for tuberculosis. 

*This job description is intended to describe the general nature and level of work being performed by the employee(s) of this job.  It is not intended to be an exhaustive list of all responsibilities and activities required of this position.